fitness

If you’re an economic nerd like me you’ll know what this news from Bullion Vault means.

The article considers how 2013 will be a pivotal point in the rise of the Chinese Remnimbi (Yuan) as a key player in the world currency markets. We all know the strength of the Chinese economy, nothing new here. But, the significance of recent announcements herald something new. Currently, Chinese currency is non readily convertible meaning you can’t trade it like you can, say, the greenback. This makes it pretty defunct as a global unit of trade.

The Chinese government, however, has plans. Recent deals with Australia have enabled the beginnings of convertibility. Add to this the ongoing quantitative easing (i.e. printing money) by the US Fed which is effectively destroying the value of the dollar you have a situation where the trillions of dollars held by the world’s central banks is becoming less valuable every day. So, what do they do? Banks aren’t going to hold reserves in Euros, too risky. The Yen is being destroyed by the Japanese printing presses as we speak. The only credible alternative is the Chinese RMB. Right now, the US Dollar is by far the better option but if Bernanke keeps printing money and if, as many analysts have predicted, an imminent meltdown is due in 2013/2014, central banks will lose faith.

IMF Forecasts

IMF Forecasts

Economists originally predicted “The Pass” by early 2020s, but now the IMF has brought that forward. We now face the unthinkable. China is set to become the world’s largest economy within 5-7 years.

For non economists, this means the end-game for the US Dollar as the defacto world currency.

Granted the end-game may take 5,10 or 20 years to play out, but it has begun.

It may not affect us in our lifetimes but it will affect our children in theirs. The next 20 years will see massive change and a shift in economic fortunes from west to east from the middle classes to the rich. Those who don’t read the signs, those who are heavy footed and resistant to change will be left behind.

We need to rethink our paradigms about life, career and economy and equip our children with the right mindset to take advantage and not be a victim of this change.

So here are the 5 things we need to be doing to hedge against Dollar Meltdown:

  • 1) Point our kids in the direction of Asia: Our children need to grow up thinking that Asia is as valid an option as Europe or North America when it comes to business and career
  • 2) Teach them Chinese: We need to be teaching kids Mandarin Chinese not French, German and Japanese
  • 3) Go West East young man! In the same way, those who didn’t change their circumstances in 19th and early 20th century Europe, the traditional base of Western economies (i.e North America)  will be destroyed resulting in the mass erosion of middle class wealth. We need to teach our children to travel and to embrace the change.
  • 4) Hedge in Gold: Those who store all their wealth in dollars risk losing out. When I mean wealth I mean anything that has dollar value (e.g. retirement funds, bank accounts). There aren’t many options to convert to Yuan today (the ETFs are pretty poor) and you either go with Dim-Sum bonds or open a Yuan backed account in Hong Kong. The alternative is converting portions of your wealth into gold to hedge against meltdown.
  • 5) Internationalize: Our lives are too precious to leave up to the failed politics of nation states to determined. We need to rise beyond the bullshit of central banks and politicians and take control of our own concerns. There are many international baskets to place your eggs in. I can’t go into depth here (subject for a later post) but if you’re curious, you can start researching on  the internet how to do this.

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I used to only be able to swim 2 lengths of the pool (50m) before almost drowning in a panic exhaustion and suffocation.

Last year I completed my first 70.3 Ironman which required a 2000m open water swim.

As a part of my training I was regularly swimming 80 lengths at my local pool non stop (1 length = 25m).

So, what caused the transformation?

It wasn’t a case of swimming harder, gaining muscle strength or building endurance but employing a simple principle of aerodynamics that can easily apply to running your Barefoot business – splash less.

Take a look at this video of Shinji Takeuchi and his son swimming side by side. Pay attention – I’ll be asking questions after the video!

Now check it again and see how little these guys splash. You see, 90% of your energy swimming is expended pushing water. That’s why you could be pretty fit and/or strong but deplete your energy within a couple of laps. I bet you were like me, generating lots of bubbles and waves when you were at it too.

Me swimming TI in Fiji

Me swimming TI in Fiji

Total Immersion Swimming teaches the principle of using the minimum amount of energy to achieve maximum results. It’s a principle that underpins most of my Barefoot Ideas for 2013. Although I’m in no way expert, I’ve learned a lot from TI that reinforces the need to do less to achieve more in other walks of life like our careers, business and learning. Consider these TI ideas:

  • Most of what they teach us in swim school at a young age is wrong: We are taught to swim on our chests and kick hard with our feet. But take a look at the design of any racing yacht and you’ll notice the keel is never flat. If you’re a barge yes, but barges are built for slow speed and tugging strength. A racing yacht never races flat, almost always on a leaning keel. Rather than swimming on our chest, we need to be counterintuitive and swim on our side. Consider how much advice we’ve received about our careers, that like swim school is just plain misguided. Counter-intuition means a lawyer can earn $70,000 a year while a comparatively uneducated author can earn $2 million a year. In many cases, you gotta leave the map behind.
  • TI teaches form over strength: I used to think that upper body strength was key to fast swim times. Sure, if you’re an Olympian racing the 100m freestyle, but for the rest of us we want to be swimming more than 2 minutes. That means we need to develop a stroke that uses the minimum amount of energy. The measure of a good TI stroke is one that feels the same after 2000m as it does after 20m. Good TI form includes keeping your head down and your legs high. Rather than look forward, look to the bottom of the pool. You should aim to swim with one eye in, one eye out of the water. Barefoot is to business what form is to swimming. Barefoot and TI underpins much of what we know about learning: so much of our business advice teaches strength and power over form. These concepts are simple and help us focus on a simple task at hand (monotasking) rather than complex, energy reducing techniques. Learning a language, for example, is never about mastering as many words as possible but focusing on the basics and trusting in our innate mechanisms. Consider the example, the need to raise funding for your startup. In many cases, startups would be more efficient without funding. Funding, therefore, would be a later stage consideration to compliment an efficient form.
  • Energy versus Speed: When I first started training triathlons I would enter the first leg, the swim, and bash out as fast a swim as humanly possible. I’d then wobble out of the pool and haul myself onto the bike, legs already depleted of energy. In any triathlon, the swim is the shortest part of the race. In a simple sprint race, your swim leg will be around 15 minutes. You’ll then have 1 hour on the bike and about 40 minutes on the run. Now, if you’re an Olympian or ITU professional, 30 second gains on the swim will be the difference between gold and no podium at all. For the rest of us, however, 30 seconds is of little consequence. So consider this, where do you want to exert yourself – on the swim or where it counts? And in many ways, I see triathletes go full out on the swim and then pull up on the last 2 disciplines. I’ll usually come in around the 50% mark in the swim field and then make up the time in the bike or run because I’ve saved myself. And business is the same, it isn’t the guy who goes out the fastest but the guy that goes out the longest that wins. You can’t necessarily win the race on the swim but you can certainly lose it here.

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Michael Pollan, author of “In Defense of Food” wrote about Western culture’s obsession with nutrition:
“we are becoming a nation of orthorexics: people with an unhealthy obsession with healthy eating.”

Cover of "In Defense of Food: An Eater's ...

Cover via Amazon

The problem with nutrition is that it focuses on the components of what we eat not how we eat.

The mediterranean diet is a healthy one: low in animal fats, high in vegetables. That’s why many European societies live longer than Americans. Not because they eat healthier food from a nutritionist’s perspective but because they eat healthier. Often labelled by American nutritionists as the “French Paradox” (referring to the French appetite for food that many nutritionists consider unhealthy), many French would reply “Quelle Paradoxe?” (what paradox?). French life expectancy is 2 years longer than America.

You see, a healthy diet is based on a healthy lifestyle.
The etymology of the word “Diet” stems from the Greek word “Lifestyle“.

"Eat food. Not too much. Mostly plants&qu...

“Eat food. Not too much. Mostly plants” – Michael Pollan…Possibly the most sensible nutritional advice out there. (Photo credit: barefootjournal)

Rather than working out and eating your paleo diet, longer life less to do with what you eat but how you eat. You’ll rarely see the French at a drive thru or eating margarine. And where possible they’ll eat together and not alone.

“Healthy eating” and nutritionism may be the root cause of our culture’s chronic obesity because we’ve brainwashed an entire generation to look for Omega-3s, eat Paleo, eat low-carb, eat low-fat etc etc.

Nutritionism is to health what self-development literature has become for personal growth. Self help lit that sells us the story of manifesting our destiny, of achieving unlimited success is simply a tool to make us feel inadequate or, worse still, a story we can cling on to, to make others feel inadequate through all our “achieving”. So much of that self-help literature out there focuses on making you more successful, richer, achieving all your goals, doing amazing things for society etc etc. What we need is literature that helps us find happiness by considering not what we achieve in our lives but by how we live them.

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English: A photo of Chrissie Wellington compet...

Chrissie Wellington competing in the the 2008 Frankfurt Ironman triathlon. (Photo credit: Wikipedia)

Chris McCormack and Chrissie Wellington

Chris “Macca” McCormack and Chrissie Wellington are both Ironman world champions (male and female categories respectively).

To the uninitiated, Ironman is a 4k swim, 180k bike ride followed by a marathon. When competing in the world championships in Kona, Hawaii you’re not only competing with the cream of the word’s triathlon elites but also in the intense Hawaiian heat.

If you can finish under 10 hours you’re good, very good indeed.

Both Macca and Chrissie are legendary in triathlon for similar reasons and hence good enough reason to read their autobiographies:

Both came to dominate their sports from an unconventional background (they started out relatively late as opposed to being pruned from an Olympic medal factory) and while they probably train harder and with more discipline than the rest of the elites they adopt a more rounded approach to the whole Ironman thing.

Chrissie Wellington - domination of the female Ironman circuit

Chrissie Wellington – domination of the female Ironman circuit

Nautica Triathlon Malibu - 2008

Chris Mccormack @ the Nautica Triathlon Malibu – 2008 (Photo credit: Denise Cross)

Let’s have a quick look at the similarities between these sporting legends:

  • Both Macca and Chrissie dominated their sports, smashing records and striking fear in the hearts of their competitors
  • They took big risks to pursue their dreams. Both gave up well paying jobs to fulfill their dreams as professional athletes. They came from well schooled backgrounds – Macca was an accountant, Chrissie worked from the UK government in development. Chrissie gave up a charmed life jetsetting business class on the government expense account and Macca turned his back on a well paid finance job to backpack across Europe from one triathlon to the next, surviving on the money he won from the races.
  • Success is discipline. They knew that winning the race came down to who trained the hardest. Neither Macca nor Chrissie were prodigious athletes at school. Macca was a good runner and Chrissie a swimmer but neither were Olympic grade until they turned pro.
  • They challenged their comfort zones. When Macca won IM Hawaii he didn’t sit on his laurels, he sought new challenges and gave up a year in his IM career to re-train for Olympic triathlon. Olympic distance triathlon is done in 2 hours, Ironman for elites in 8. While the sport is technically the same, the fitness levels are completely different. Ironman athletes are diesel engine drive, Olympics petrol. It’s very rare for an elite Ironman triathlete to switch to the Olympic ITU circuit and succeed. Macca failed to qualify for London 2012. He took a risk and failed. Rather than beat himself up about missing the cut he went straight back to IM and entered Kona 2012. Similarly, Chrissie quit whilst ahead.

The Barefoot Athlete

But what really surprises me about these two legends is that they don’t live the life of monks. Macca would have “a few beers” after winning Kona Hawaii while his defeated competitors would settle down with coconut water and almonds for dinner. Likewise, Chrissie would often binge out on pizza and chocolate once in a while just to spare her sanity from the strict triathlete diet. In essence, this is good Barefoot living in practise, don’t forget why you started this in the first place. It’s too easy to set yourself a number as a target and commit all your energies to pursuing that target – a race time, an ideal racing weight or even a $dollar figure in your bank account but we forget why we set that target in the first place – to be happier. From my own experience I wanted to complete my first 70.3 Ironman. When I entered for this race (a year before) I was only competing on sprint distance triathlons (i.e. 1-2 hour range). The step up from 1.5 hr to 4 or 5 times that length was enormous. I had never run a marathon or cycled longer than 60k in my life. As I got into the season my confidence grew. I ran Olympic triathlons and finished in the top 5 of my age group. I started breaking my own personal bests – 40 minutes for a 10k and 18 minutes for a 5k run (these were during triathlons too!). I then got it into my head that I should complete the Ironman in sub 6 hours. But come race day it didn’t go to plan. It was a very tough hilly course (Wimbleball UK) that even Macca said was “the hardest 70.3 in the world”. It was cold and wet. I didn’t get my nutrition strategy right and ended up bonking (running out of gas) on the run and staggered home with an injury. I came in miserable at 7 hours 24 minutes – about 1.5 hours behind and felt like a failure. The only failure I had made was forgetting why I was here in the first place. The goal when I started out was to finish, not to go sub 6. If achieving that target makes us unhappy then what’s the point?

Goals and Milestones

The goal of Barefoot living is to be happy and the milestones we lay out in front of us keep us on track. When your happiness is dependent on milestones you will forever be frustrated. Achieve to be happy – attaching happiness to the achievement is a dangerous precedent – means you’ll never be happy. As a younger, naiver me I set out with these brave goals of achieving my millions and sailing off into the sunset by age 30. It never happened and I beat myself up for this “failure”. Barefoot living, by contrast, is about happily achieving and it’s far more sustainable. Chrissie and Macca can absorb failures like 2010 when Chrissie was too sick to compete and 2012 when Macca didn’t qualify for the Olympics. Because they build in the flexibility of mind they don’t beat themselves up constantly over failing to reach a goal because they know the difference between goals and milestones. A goal is what you strive to achieve, a milestone is a measure that helps you get there. Don’t confuse one with the other.

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Ida Herbert Yoga Teacher

Ida Herbert Yoga Teacher

Ida Herbert wants in the Guinness Book of World Records for her claim to be the world’s oldest living yoga teacher.

These kind of stories always pique the interest of a Barefooter like me. 95 years old and teaching yoga?  I can recall Sri Patthabi Jois, the founder of Ashtanga Yoga, who taught well into his 90s, but Ida Herbert – never heard of her?

Anyway, the interest is less about her claim to fame and more about her story. Herbert started yoga when she was 50. But what really interested me was her secret to longevity:

“You could attribute some of my longevity to that [yoga],” she answers. “But I also eat no junk food, love gardening and drink sherry after lunch. Oh, and I love to flirt.”

The biggest killer isn’t poor diet, lack of nutrition or some disease but stress. A happy smoker will live longer than an unhappy vegan. The French diet proves the nutritionists all wrong – it’s not what we eat but how we eat. Eat sitting down, with friends and take your time.

Hebert’s long life is a good lesson in living healthily. Don’t pursue nutritional fads. Rather, focus on simplifying and enjoying everything in balanced moderation. The body is a remarkable thing and can cope effectively with an inefficient diet. It can’t, however, deal well with constant stress, conflict and anxiety.

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Seth godin

Seth Godin – from the grahamdbrown instagram feed

My colleague Ghani Kunto has entered himself for the Bali Triathlon 2013. Well done that man! Now we can bore onlookers stupid as we exchange tips on bike cassette gearing ratios and total immersion swim sets.

What’s serious though is what that means to business. Well, it means whatever you make it mean and that’s what storytelling is about. We discussed how traditional research companies never talk about the passions of their employees. If you want to conduct a 10,000 person survey on youth brand preferences you turn to a company like Nielsen. If, however, you want to find out what makes young people connect with brands (the why question of ACE: Antropology Culture and Ethnograph) you turn to a passionate specialist like Ghani. Why? Because he who understands that connecting with others is about passion and storytelling also understands the relationship with young people and brands.

Mike Wagner talks about being strange and proud in his Tedx speech below (thanks to Alexander Kjerulf for the tip)

Tony Hsieh from Zappos talks about celebrating strangeness in the company:

“Create fun and a little weirdness”

Weirdness is the celebration of the individual. If you understand weirdness you also understand the Interest Economy – the modern market place where people connect through passions not geography. You also understand the difference between Liked and Loved. You understand why people connect with Apple but not Nokia.

Like everyone else, I’m weird in my own ways. I have my own unique passions from triathlon to listening to classical Indian raga music that leave me potentially exposed to rejection and criticism. But this is what Barefoot living is all about – living your own agenda. To that, I say to Ghani and those like him wondering how to sell their products online – people relate to stories not products. Weirdness is itself a story.

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